VIDEO
Huffy Sledgehammer
Client: HLC
Role: Videographer, Editor
In 2022, HLC returned to Crankworx Whistler for the first time after the pandemic pause to support partner brands, host events, and reconnect with industry leaders. I was on the ground to document the experience—capturing the energy of the competitions, behind-the-scenes moments, and the electric atmosphere of the iconic event. The final video was edited for multiple platforms and shared across social media to maximize engagement.
HLC x Crankworx 2022
Client: HLC
Role: Videographer, Editor
In 2022, HLC returned to Crankworx Whistler for the first time after the pandemic pause to support partner brands, host events, and reconnect with industry leaders. I was on the ground to document the experience—capturing the energy of the competitions, behind-the-scenes moments, and the electric atmosphere of the iconic event. The final video was edited for multiple platforms and shared across social media to maximize engagement.
Huffy BMX Retro Jersey Reveal
Client: Huffy
Role: Photographer, Editor
In fall 2024, Huffy celebrated their return to professional BMX racing with a retro-style jersey for pro rider Carly Kane. To support the launch, I led the creative direction and execution of a photoshoot inspired by iconic ‘90s Huffy advertising. The shoot captured the nostalgic spirit of the brand while showcasing the new jersey in a fresh, energetic way. I produced a short social media reel to tease the jersey launch across digital platforms.
Huffy Electro-Light Product Launch
Client: Huffy
Role: Producer, Editor
In February 2025, I produced a content shoot for Huffy, Buzz Bikes, and Batch Bicycles in Tucson, AZ. As producer, I coordinated talent with local agencies, scouted and secured locations and worked with state agencies to obtain film permits for public parks. I also organized travel for the crew, set production schedules and managed the logistics of shipping products and props across the country. Huffy launched a new line of kids’ bikes soon after, and I edited videos for social media and digital ads, highlighting the new product and capturing its unique appeal.
PWR Superbolt Brand Relaunch
Client: PWR
Role: Editor (left); Videographer and Editor (right)
After the launch of the Superbolt e-balance bike in 2021 (left), PWR recognized the opportunity to relaunch their product, targeting a new audience— namely motocross families eager to introduce their kids to the sport. I assisted PWR’s product managers and marketers in redefining the brand’s values and crafting fresh taglines that resonated with this audience. The video and photo shoot took place at motocross tracks in Orlando, FL, featuring local motocross families in action. The resulting hero video was featured prominently on the new Superbolt website, with shorter edits shared across social media channels.
EVO Product Showcase 2023
Client: EVO
Role: Videographer, Editor
In Summer 2023, EVO planned a lifestyle video and photo shoot to celebrate the release of their new bikes and accessories. I worked closely with EVO’s product managers to identify key products, develop creative briefs, and source talent for the week-long shoot across Quebec. The production team captured footage in diverse locations, including downtown Quebec City, suburban neighborhoods, and rural gravel and mountain biking trails, showcasing the full range of EVO’s offerings. The resulting video served as an engaging teaser for upcoming product releases.
Automate & Save Concept Video
Client: HLC
Role: Producer, Editor
In the fall of 2022, HLC, a leading bike industry distribution company, introduced a new ordering program on their website. I worked with HLC’s Marketing and Innovation team to script and animate a video that illustrated the program’s benefits for partner brands and prospective clients. The final video was presented at corporate meetings to introduce the program and demonstrate its value.
Eclypse Astra Marketplace Content
Client: Eclypse
Role: Studio videographer, Editor
Eclypse commissioned a series of dynamic videos to showcase their electric balance bike across their Amazon Marketplace listings and product website. The goal was to provide customers with a comprehensive understanding of the bike’s features, performance, and capabilities. I led the production process for the studio shoot and handled all editing, ensuring that the final content aligned with Eclypse’s brand and highlighted the product’s key features. These videos played a crucial role in enhancing the brand’s online presence and driving customer engagement.
SAMANTHA GAUER 